think-piece
Give People Fewer Choices
More options feel generous. They actually reduce satisfaction and action. The best HR programs offer less, not more.
behavior-design
research-drop
The Friction Tax
Adding one extra step to a process cuts completion rates by 20%. Most HR programs have five extra steps baked in.
habits
The smallest satisfying thing
Behavior change isn't about motivation. It's about design. Three times a week, get one evidence-based insight you can use immediately. Under 200 words. No fluff.