The Three-Word Upgrade for Goals That Stick

People who add an if-then trigger to their goals are 2-3x more likely to follow through. The trick isn't motivation. It's offloading the decision to the environment.

The Three-Word Upgrade for Goals That Stick

Motivation gets all the credit. But the difference between people who follow through and people who don't often comes down to three words: if, then, when.

Psychologist Peter Gollwitzer found that people who form "implementation intentions" (if X happens, then I will do Y) are 2-3x more likely to complete difficult goals than those who simply intend to do them.

The mechanism: if-then plans outsource the decision to the environment. Instead of relying on willpower in the moment, you pre-decide. The situation becomes the trigger. When you encounter the cue, the behavior fires automatically.

The hack: Take one goal you want your team to adopt. Attach a specific trigger.

Not: "Give more feedback." But: "If I finish a 1:1, then I send one specific piece of written feedback within the hour."

The goal stays the same. The likelihood of it happening triples.